Sales calls are often widely under-rated by the general population. Most see them as a call they receive when they are preparing dinner or on the way to their next important meeting etc. But without receiving them, especially in business, we might miss out on a particular product that might just solve a need. We might benefit from their inclusion. Friends who believe they aren't sales people, yet generate business through making calls and having meetings, I'm sorry but you are a sales person. In fact, everyone in every business is a sales person, they just don't know it. From receptionist to CEO. Every contact with a potential customer either face-to-face or by phone is a contact that could potentially add value to your business or not. Those who believe they aren't sales people, who make a call, whether they believe it is for an educative purpose or not, it's still a sales call. And if they don't know the person, the call is certainly a what they call in the business, a cold call.
But why there is a definition between a software engineer and a sales person, might be just that the level of dedicated skill and experience is different and in some cases educational requirements for which to perform the role. Those in business that are referred to as Sales people may not be the expert in a chosen field (but they might), but they are good at developing relationships with new people and reading situations and needs well. Sales people are mostly likable (mostly :) and work to target. And those who are called engineers, or clinical care people in pharmaceutical companies would certainly hold qualifications in a vast array of specialist areas, but are still sales people, promoting the products and services for the brand they work for. It's just delivered in a different way. Skills, especially in specialist area, are also a formidable force. So a big call out to all those who cold call, it takes guts. You need to be fearless in your pursuit of success, whatever that is for you. Go forth, be mighty and be proud.
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Robyn Rottinger
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